The Areum Chapter of BNI Central Region held its 5th Vision Proclamation Ceremony, at which Hong Jeong-hwa, CEO of Color H, was officially inaugurated as the 5th chapter chair. Chairwoman Hong, an image consulting expert, served as an event coordinator during the 4th term, leading the chapter’s events, and with this inauguration, she has taken center stage in the chapter’s operations. Upon taking office, she unveiled the 5th term’s slogan, “Beautiful Communication,” and declared her commitment to continuing the 4th term’s vision of achieving “1 billion won in Seat Value by 2030 and becoming a Global Diamond Chapter.”

In her inaugural address, Chairwoman Hong emphasized that business begins with communication between people, stating that when members deeply understand each other’s work and communicate sincerely, trust is built, leading to referrals and tangible business growth. She set the goal of creating a chapter where all members grow together through “Beautiful Communication” during the 5th term.